Bare Beauty
logo • visual brand identity • print & digital assets
Bare Beauty
logo & branding design
business cards
print marketing collateral
social media assets
Bare Beauty is a personal brand that focuses on natural beauty through high-quality skin care services.
Need: To create a logo and brand that felt clean, organic and feminine to connect with a female audience.
Solution: Because this brand was all about natural beauty. we needed a logo that was simple yet effective. The fact that some of the letters in the logo are removed signifies that less can be more and emphasizes the “bare” aspect of the brand name. The script font brings in the feminine and personal touch while the little leaf reflects the “natural” aspect the client wanted to emphasize in the products she uses.
The whole brand is rounded out with a neutral skin-tone-inspired palette mixed with sage greens and soft natural textures.
