The Pink Hermit
MENU DESIGN • PRINT & DIGITAL MARKETING ASSETS • sub-logo design
The Pink Hermit
menu design
print & digital assets
sub-logo design
signage
The Pink Hermit is an Italian-inspired café with a menu conceived by acclaimed international chef and restaurateur Jean-Georges Vongerichten.
Need: The Pink Hermit was known for its breakfast and chic lunch options within the 5-star Hermitage Hotel. They added an Apertivo-cocktail hour and full dinner which required fresh menus and marketing materials to spread the word.
Solution: I took the (limited) brand guidelines which consisted of a two colors, a logo, and two fonts and expanded into a larger look and feel to design the necessary expanded offerings. Since artisan pizzas are a featured menu item, I designed a pizza-hermit logo while still maintaining the authenticity of the original logo.
