Baldwin Estate

Baldwin Estate

• brand refresh

• logo design

• art direction

• print & digital assets

• tradeshow assets

Baldwin Estate is a luxury door hardware brand featuring handcrafted, solid brass pieces that are beautiful and timeless.

Need: Baldwin needed help distinguishing their 3 portfolios from each other, with Estate as the crown jewel. The brand refresh needed to be beautiful and dramatic with fresh photography to reflect the unique craftsmanship of the hardware.

Solution: We rebranded all 3 portfolios at the same time and gave Estate the darkest and most dramatic look with long shadows on the product photography, rich materials for backgrounds, and pops of bright red used minimally.