Pfister Faucets: Verve

Pfister Faucets: Verve Launch

• logo design

• art direction

Pfister Faucets launched its new Bauhaus-inspired bathroom collection: Verve. Verve features dual finishes, allowing you to mix and match different finishes to customize your look.

Need: To create a logo that reflected this unique dual-finish feature as well as specific art direction for the photography and rendering teams. The art direction needed to be clear and reflect a bathroom that this Bauhaus inspired hardware would fit seamlessly into.

Solution: A bold and rounded font that is a more contemporary version of the 1920’s Bauhaus vintage typeface. The extended lines on the “Es” were inspired by the faucet handles as well as the ability to make the logo two-tone.

I created very clear and detailed mood boards picking out specific textures, colors, hardware, and accessories to create a layered, cohesive and realistic look for this family.